Managing your successful law practice, you will need to become proficient in all aspects of the firm. However – becoming expert in legal marketing is arguably the most important skill that a firm needs to develop. Marketing is what defines your firm’s image and drives clients to your practice. In their article on Law Firm Marketing, legalist.com offers the practices that successful law firms adopt:
1. Strategies, Tactics, and Plans for Law Firms
- Strategies are long-term approaches to achieve your goals.
- Tactics are short-term tools and methods to reach your goals.
- Plans are how you execute your strategies and tactics to achieve your goals.
You’ll need all three to market your law firm effectively. Your goals, strategies, tactics, and plans will evolve over time as your business grows. It is important to be mindful of them in order to have a clearer picture of how your firm get to where you want it.
2. What Should Be In My Marketing Toolkit To Grow My Practice?
- Build your brand
- Client personas
- Develop your marketing funnel
- Law firm website
3. How to Create a Marketing Plan
How you promote your firm depends on your marketing goals. Your marketing goals should be driven by the desire to solve your ideal client’s problems.
Once you’ve defined your goals, you need to tie each goal to a specific metric.
4. Measuring Results and Adjusting Your Goals
Success in your marketing plan will be defined in different ways at different times. Setting up and reviewing your goals regularly will help you keep better track of your results and measuring your ROI.
It’s ok to change your strategies, tactics, and plans as your law firm grows or as your goals change. Just be mindful of where you are and where you want to be as you’re reevaluating your marketing plans.
Now that you’ve created demand and volume, how do you process it?
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